Victoriaville named as first “Destination for All”

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New certification for municipal accessibility

Kéroul and Victoriaville are proud to announce that Victoriaville has been named as the first-ever “Destination for All.” The city was awarded the three-star certification thanks to its accessible infrastructure and tourism amenities. As part of the pilot project leading up to the program’s implementation, on-site inspections were carried out to ensure that certification requirements were in line with municipal realities.

“This new certification builds on a broad municipal initiative to make our city inclusive, healthy and safe,” said André Bellavance, Mayor of Victoriaville. “It also acknowledges the outstanding work that is being done in our community.” André Leclerc, President and CEO of Kéroul, said that “We are pleased to have been able to test this innovative formula with such a dedicated partner. We would also like to thank the Office des personnes handicapées du Québec (OPHQ) for the financial support that made this pilot project possible.”

What is a Destination for All?

A "Destination for All" is a municipality that offers varied, accessible and high-quality tourist amenities to people with disabilities. It is a place with a highly welcoming culture where visitors with disabilities (whether motor, auditory, visual, cognitive, language or speech-related) can enjoy an extended stay and sleep, eat, visit, shop and enjoy a wide range of day-to-day activities in an obstacle-free environment. Kéroul awards the certification after completing a review of the available services. From one to five stars can be awarded.

Certification program open to all Quebec municipalities in fall 2017

The goal of the Destination for All program is to develop a network of accessible destinations. Following on the success of the Victoriaville pilot project, Quebec municipalities will be invited this fall to submit applications so that they too can be named Destinations for All. There’s more to come in this developing story!

About Kéroul

Destination for All is a certification program developed by Kéroul, an organization dedicated to making tourism and culture accessible to people with limited physical abilities. Since 1979, the organization has been evaluating and certifying tourism facilities, providing accurate information to clients, training front-line employees in welcoming people with disabilities, and consulting with tourism businesses that want to serve this clientele better.

About Victoriaville

Victoriaville has already earned an excellent reputation for its commitment to accessibility. The city has adopted a universal accessibility policy; it is an Age-Friendly Community and a member of the Accessible Municipalities network; and it has a full-time employee dedicated to accessibility. In addition, the city supports businesses and services through its Victoriaville, ville inclusive program, which provides financial assistance for initiatives that improve accessibility.





Jean-François Lavoie

Director, Development and Partnership


514 252-3104


Photo : 

In front, André Leclerc (Chief Executive Director, Kéroul) and Denis Laliberté (Victoriaville).

Back : Jean-François Lavoie (Director, Development and Partnership, Kéroul), André Bellavance (Victoriaville Mayor), Nathalie Roussel (Responsible, Universal Accessibility, Victoriaville) and Patrick Paulin (President, Advisory Committee on Universal Accessibility, Victoriaville).

Victoriaville named as first “Destination for All”