Destination for All Initiative

A "Destination for All" is a municipality or a regional county municipality (RCM) recognized by Kéroul for its commitment to accessibility. It offers a diverse range of tourism activities, barrier-free infrastructure, and adapted services to ensure an enjoyable and extended stay for all visitors.

To earn this recognition, a destination must meet specific criteria, such as having a minimum percentage of accessible accommodations and attractions, obstacle-free pathways, and implementing an accessibility action plan.

Touristic businesses

Local shops

Urban infrastructure

Destination’s governance

Objectives

1. Developing the accessible offer

Improve the sites' reception and accessibility for all.

2. Raising awareness in the local community

Mobilize local stakeholders around this social and economic challenge.

3. Promote the destination

Attract a diversified clientele and increase economic returns.

These actions contribute to improving the quality of life for residents while enhancing the appeal of the area for tourists.

For who?

The approach is intended for:

  • Municipalities: They steer the project and mobilize the necessary resources.
  • Local businesses: Accommodation, restaurants, shops and tourist attractions are at the heart of the project's success.
  • Visitors: The aim is to offer everyone a pleasant stay, regardless of their condition.

Did you know?
The project meets the essential needs of disabled travelers. According to a survey conducted among Kéroul members in 2023, the main difficulties encountered during a trip, in addition to transportation, include:
- Accessible accommodation
- Availability of reliable information on accessibility before departure
- Variety of accessible activities within the same destination

The approach is spread over 5 years and follows a structured process:

  1. Mobilizing local stakeholders
  2. Accessibility diagnosis
  3. Development of an action plan
  4. Structuring the touristic offer
  5. Official recognition as a Destination for All
  6. Continuous improvement over 4 years: training, annual monitoring and promotion of the destination and its accessibility

Benefits

For Businesses :

  • Attract a loyal and fast-growing clientele.
  • Enhance offering and visibility.
  • Benefit from a personalized support service.

For Visitors :

  • Enjoy a barrier-free stay, with services tailored to their needs.
  • Have all the information they need to explore with peace of mind.

For the Destination :

  • Increase economic benefits.
  • Improve the living environment and satisfaction of local residents.
  • Encourage slow tourism and longer stays for visitors.
  • Strengthen its appeal and positioning as an ambassador for accessibility.

Criteria & Conditions

To join the initiative, a destination must demonstrate :

  • Accessible tourism potential.
  • A clear commitment and sufficient resources.
  • A diversified offer allowing stays of at least three nights.

A preliminary diagnosis is carried out to assess the feasibility of the project.

Contact

Ready to become a Destination for All? ? Contact us to find out more about the steps involved and the benefits for your community.

Contact us