Destination for All

Un homme aveugle marche sur un sentier forestier avec une canne blanche, accompagné d'une femme souriante en robe verte.

A Destination for All is a municipality or regional county municipality (RCM) recognized by Kéroul for its commitment to accessibility. This includes a diversified tourism offering, barrier-free infrastructures and adapted services to ensure a pleasant and prolonged stay for all visitors.

To obtain this recognition, a destination must meet criteria such as a minimum percentage of accessible accommodation and attractions, barrier-free routes and the implementation of an accessibility action plan.

Local shops Touristic businesses Urban infrastructure Destination's governance

 

Objectives

1. Developing the accessible offer
2. Raising awareness in the local community
3. Promote the destination
Improve the sites' reception and accessibility for all. Mobilize local stakeholders around this social and economic challenge. Attract a diversified clientele and increase economic returns.

These actions contribute to improving the quality of life for residents while enhancing the appeal of the area for tourists.

 

The approach is intended for:

  • Municipalities: They steer the project and mobilize the necessary resources.
  • Local businesses: Accommodation, restaurants, shops and tourist attractions are at the heart of the project's success.
  • Visitors: The aim is to offer everyone a pleasant stay, regardless of their condition.

 

Did you Know?

The project meets the essential needs of disabled travelers. According to a survey conducted among Kéroul members in 2023, the main difficulties encountered during a trip, in addition to transportation, include: 

  1. Accessible accommodation
  2. Availability of reliable information on accessibility before departure
  3. Variety of accessible activities within the same destination

 

The approach is spread over 5 years and follows a structured process:

  1. Mobilizing local stakeholders
  2. Accessibility diagnosis
  3. Development of an action plan
  4. Structuring the touristic offer
  5. Official recognition as a Destination for All
  6. Continuous improvement over 4 years: training, annual monitoring and promotion of the destination and its accessibility

 

Benefits

For Businesses :
  • Attract a loyal and fast-growing clientele.
  • Enhance offering and visibility.
  • Benefit from a personalized support service.
For Visitors :
  • Enjoy a barrier-free stay, with services tailored to their needs.
  • Have all the information they need to explore with peace of mind.
For the Destination :
  • Increase economic benefits.
  • Improve the living environment and satisfaction of local residents.
  • Encourage slow tourism and longer stays for visitors.

 

Criteria & Conditions

To join the initiative, a destination must demonstrate :

  • Accessible tourism potential.
  • A clear commitment and sufficient resources.
  • A diversified offer allowing stays of at least three nights.

A preliminary diagnosis is carried out to assess the feasibility of the project.

 

Contact

Ready to become a Destination for All?

Contact us to find out more about the steps involved and the benefits for your community.